“The coffee market has lost its best consumer: the kitchen sink.”
– Coffee executive Hernando de la Roche, in Bloomberg Business Week (4/27 – 5/3)
Everyone loves their K-cups, except for the people who benefitted for years from the coffee we dumped down the drain after having a cup or two.
Similarly, think of all the untrained bartenders than run half a draft beer down the drain trying to eliminate the head on a beverage meant to be served with a head.
Planning is a critical function of any business, and it’s only effective when we understand how our products and services are consumed (or wasted). A fundamental part of being able to plan, or alter a plan for whatever comes next, is to really “get” the end result. And the only way to get it, is to see it, first hand.
Is there a K-cup or lazy bartender out there, primed to shake your market base? Better to know now, than later.
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