There is no quote today, just this classic guitar riff…
If we need to instill confidence in others that we’re the ones they want to do business with, swagger matters, and there are different ways we can crank up our Swag Meter.
In the public speaking business, we talk and joke a lot about walkup music. I’ve used Blackberry Smoke quite a bit in recent years, and The Jeff Healy Band for longer walks to the mic. The Tallest of The Three used Collective Soul for Helfaer Field events in youth travel baseball, and his buddy Pilchie used BTO’s Sledgehammer.
We probably park in the same spot every morning, and walk into the office at about the same clip as any other day. We might be on our phone, or checking e-mail on our phone or otherwise eyes-glued to the phone.
Swagger matters, though, if we’re going out each day to convince people to believe in us. We have to grab some attention in order for them to trust their dollars with us for whatever we provide in return. And, if it takes a little walk-up music to find the swag….well, then, we oughta get it on our playlist and use it. Like these guys did.
Next week is a big week. I’m going with this classic guitar riff for a few days, thank you.
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