“You only have a business if your product is either better or cheaper. Everything happens through people – either your own or your customers. Think about doing something that will make you happy rather than wealthy.”
– Jim Koch, Founder and Brewmaster, Boston Beer, as quoted in the “How Did I Get Here” back-page feature of this week’s Bloomberg BusinessWeek
Twice before in the almost ten-year history of the DD, have I just left the quote to stand on its own merit.
SO tempted for this post to be the third time…
But, having spent a couple years in the beer business, Koch (pronounced “cook”) reminds me of much of what made the industry so awesome back in the day.
And, he reminds me of Three Simple Rules that could / should rule every company that wants to make a difference.
Product. People. Passion.
Cheers, Jim.
Mick Kirisits says
Simple! Maybe they should be listed in alphabetical order.