“All of life is a dispute over taste and tasting.”
– Friedrich Nietzsche
In this week’s edition of Wall Street Journal Magazine the topic is “taste.”
“Taste” — the word and the concept — is both uniting and polarizing, compelling and rote — and, of course, both noun and verb.
In a world so influenced by snippets and snapshots, I wonder if we don’t focus too much on the noun and not enough on the verb.
Is our taste dictated by the wine we choose to drink, or by the people with which we choose to drink it? Is the restaurant at which we’re seen more important than the meal we share? The clothes we wear, the cars we drive, the books we read…
Difference makers understand that it’s more about the tasting than the taste.
(By the way, WSJ Magazine is a good reason to get the paper-paper, as it’s just a little better than the on-line experience. But, of course, I suppose that’s a matter of taste, right?)
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