“Our work begins by finding a strategy and creating a different future.”
- Seth Godin, in chapter 5 of his newest book This Is Strategy: Make Better Plans
Creating a different future is also a definition for difference-making. We know how it’s been. We know how it might be. We have an idea of how we want it to be, next. And strategy is how we set the compass and check out progress.
Note that Seth says “a” strategy. Too often, we get hung up on the idea that there has to be only one way forward. It’s rarely the case. Find a strategy, and set about creating a different future, one we aspire to, one we seek — and the strategy or strategies can, will and maybe should shift as we go, led by the market, what we learn, what successes and failures we meet along the way.
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