Storytelling

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“Storytelling reveals meaning without committing the error of defining it.”

–     Hannah Arendt, German born American Philosopher (1906-1975)

Who is the best story teller you know?

Do they make a difference?

Anyone can say, “So, the kids all went to bed, and dad actually saw Santa Claus after they fell asleep.”

But, if you want to really get the meaning of “A Visit From St. Nicholas” by Clement Clark Moore (that’s the actual title), you want someone to snuggle up on the bed with the kids, open the book with a flourish and, with emphasis and feeling, begin to recite, “‘Twas the night before Christmas and ALL through the house, not a creature was stirring ———- not EVEN a MOUSE!”

Anyone can say, “Here at XYZ Widgets, we make the best widgets in the market.”  Yawn.

Difference makers find a way to wrap a story around the widget — and to tell it with emphasis and feeling.  “One of our customers used to take widgets for granted, until they suffered a complete widget failure in the middle of their biggest customers’ busy season.  The future of their company hung in the balance.  XYZ helped them save the day!  Our team of widget wonks not only replaced the lower quality widgets, they jumped in, and worked three straight weeks of nights and weekends to help them meet their customer’s demands.”

This is the difference between Michael “Squints” Palledorous’ telling the tale of The Beast and Michelle Flaherty’s “one time, at band camp,” people.  We can either draw our audience in, or we can risk putting them off.  This is the difference we need to make, if commerce is our goal.

 

 


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Comments

  1. Steve,

    So true, so true. We all love to listen to and/or see how someone achieves and/or overcomes, and the journey they went through. And more importantly, it’s how we best learn.

    Love the “Squints” reference… a top 5 favorite move in our household.

    GV

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