“Not-for-profit is a tax status, not a business philosophy.”
– Brian Waller, President, Technology Association of Iowa
This roadshow is proving to be pretty compelling. For Iowa-based subscribers and followers, follow the link, and let’s see you at one of the six remaining sessions. For you folks sprinkled around the globe — let me introduce you to the guy who put this show together.
Brian Waller is one of the best association executives you’ll ever find. And, tying to yesterday’s post, it’s because he’s decided to chase the future he wants. More importantly, he’s set the compass for the future his constituents want.
Waller’s not making light of his organization’s tax status. Not at all. He’s hard-wired with a growth mindset that makes him most comfortable with possibility thinking. He’s a “what if” guy, in a risk-averse world. And that’s why he’s making a difference. His philosophy is to grow the pie. Not his piece of it. Not his share of it. To make the pie — the whole pie — more bigger*.
If the decisions we make don’t hinge on our for-profit or not-for-profit status, but rather are led by our sense of “what’s the best outcome for all my stakeholders?” — the difference we make is magnified.
*”more bigger,” “more better” and “more gooder” are all technical terms at The Heston Group. It’s a thing. Just go with it…
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