A Week to REELAX — Part V

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“All organizations start with WHY.  Only the great ones keep their WHY clear, year after year.”

–     Simon Sinek (b. 1973), British author of “Start With Why” and four other books

Yes, the “X” stands for “Why?”

“Heston,” you might be saying, “you need to work on your alphabet.”

OK, OK.  The “X” stands for “X-ray everything you do or don’t do until you understand why you’re doing it or not doing it.”

The typical business or team expends 90% or more of its energy on the what and the how.  This is what we do and this is how we do it.  Instead, if we were to focus on the why, the what becomes almost impossible to lose sight of and the how matters less, as long as we’re keeping to our culture and our expectations.

Russell Ackoff, an icon in the beer industry and a leadership guru said it this way:  “All of our social problems arise out of doing the wrong things righter.  The more efficient you are at doing the wrong thing, the wronger you become.  It is much better to do the right thing wronger than the wrong thing righter.  If you do the right thing wrong and correct it, you get better.”

And therein lies the whole reason to REELAX, and the whole purpose of The Heston Group.

Getting better.

When we know why we’re doing something (or why we’re not doing something) it all lines up.  Especially if we’ve put the other pieces of the puzzle in place, as well.  When we know “Why?” and we start at the top, we get better, ever day.  So, know why.

And then, REELAX!  

Recruit / Retain the best talent we can possibly afford, create an Environment where success is the most likely outcome and set Expectations that are so clear they cannot be misunderstood.  Lead.  Great talent expects to be led, not managed.  Rely on Accountability that runs all directions through all levels of the unit and finally, X-ray everything until we understand “Why.”

This approach to our teams and our business will make a difference.  We will get better every day.  And while “perfect” is a pipe-dream, “better every day” is as good as it gets!


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