Professional Selling Is About…

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“You will get what you want in life if you help enough other people get what they want in life.”

–  Zig Ziglar (1926 – 2012), American motivational speaker and “guru” to generations of sales pros

Professional selling is about mutual winning.

It’s about the buyer, first.

It’s about…

…other people.

Zig was always a little light on substance and long on emotion — yet in this case, they sync up perfectly.

It’s why “closing” is the most over-rated skill in sales training.

If we’re helping people get what they want, as a means of getting us and our employer what we want, the event of closing the deal simply becomes the next logical step in the process.

Skills matter.  It’s still persuasion, an argument of sorts, at its base level.

Ultimately, though, professional selling is about other people.  And the more of them we help, the more successful we become, in almost any form of measurement.

 


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