Lyric Week – Believe

“Whatcha gonna do with the restlesness inside your weary mind, how you think you’re ever gonna get ahead when you feel so far behind?

Step inside this endless moment for a subtle touch of grace. I’ve always found my strength inside an act of faith.

I believe in the spirit of rock and roll, in the eternal strength of the immortal soul, ’cause sometimes everybody’s gotta let it go, I believe in the power of love.”

• Lyric from I Believe by Cowboy Mouth

First, belief is the most important characteristic you can build in your team. I’ll take 50% talent and 100% belief over 100% talent and 50% belief, thank you for asking.

Second, shame on you if you’ve never seen a Cowboy Mouth show!* I’ve been telling you for twenty-four years! Fred (Drummer and Lead Vocals) and John Thomas Griffith (Lead Guitar), provide a soulful backbone to this song that makes it one of the “23 Twelve Greatest Songs of All Time.” ^{Try that link. It’s one of the 6 Eleven Best DD’s of All Time…}

Third, and still first, is belief. Much of what we do is commoditized these days. That widget? That claim of best service? That thing that we say that 90% of our competitors say even though we’re right and they’re wrong? Whoever believes it more will win, more often than not.

The Heston Group has long held that professional selling is the passionate transference of belief. It’s damned hard to transfer what we ain’t got.

_{*This link is just to a Jammin’ In The Van session. Add 600 die-hard loyalists throwing red plastic spoons at the stage, five times the volume, post-production, and the fact that these guys have been packing houses across the country for 33 years and you’ve got yourself a night you won’t forget! And a ringing in your ears that may make working tomorrow a lousy idea. Editor’s Note: This MAJOR digression was brought to you by the pride of New Orleans, LA – Cowboy Mouth.}