“With all thy getting, get understanding.”
– The admonishment on the editorial page of Forbes Magazine, since its founding
Knowing why is the most critical knowing.
Absent the answer to “why?” questions, we fall prey to our busy-ness. We lapse into activity without direction, reaction rather than responsiveness and worry at the expense of planning.
When we spend time to know the “why,” it’s really not a spend, it’s an investment of that time — and investment made knowing that we’ll get a return.
The ‘why” informs the what, when and who — and together, they build clear paths to the “how.”
If we don’t understand why we’re doing what we’re doing — perhaps we ought not to be doing it at all.
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