“If everything is important, then nothing is.”
– Patrick Lencioni, author of a difference-making series of business fables, including “The Four Obsessions of An Extraordinary Executive”
It sounds so simple, doesn’t it?
So, why does the “urgent” always seem to crowd out what’s really important? Why do sales leaders measure the number of calls a rep makes, instead of the number of relationships they form? Why do companies measure how long client service reps take to dispose of a call instead of measuring client loyalty and net-recommender status? Why do so many attorneys still bill by the hour, instead of based on the value of the project? If what’s important is worth measuring — and it is — why do we spend so much time measuring the crap that crowds it out?
My nephew’s cell phone greeting used to say, “If this matter is important, send me a text message. If it’s an emergency, call 9-1-1.”
Sorta snarky, and I always hated the implication that a text was more important than hearing my voice, but it was funny and oh, so true!
What’s really important in your day? How much of a difference will it make when you commit — REALLY commit to it?
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