“We do not see things as they are. We see things as we are.”
- Anais Nin (1903 – 1977), French-born American writer
So, how do we know if our eyes can’t always be trusted?
And if our assumptions are often wrong (they are, by the way), how do we know?
We ask. And we ask again. And we ask again.
Our best outcome as sales pros is when we’re judged by the questions we ask before the answers that we provide.
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