Disruption

“Success never comes at zero risk; it doesn’t work that way.  We want to be a part of the inevitable disruption, not a victim of it.”

          –     Seth Waugh, CEO of the Professional Golfers’ Association (PGA) of America, quoted in “Golf Digest” Magazine

Safe always feels safe, but it isn’t always safe.

Risky always feels risky, but sometimes it’s the safest path.

The key word here by Seth Waugh is “inevitable.”  Thirty years ago, market disruption was a concept.  Today, it’s a reality.  All day.  Every day.

The choice isn’t between safe and risky.  It’s between being a part of the future or a victim.

PS  Seth leads the PGA — the association of club and teaching professionals.  Those guys we see on TV, they’re part of the PGA Tour pros….affiliated, but not the same.  Seth’s guys stand in the hot sun and teach folks like us to stop shanking it all over the place, working 18 hour days for most of the summer, washing carts and re-gripping clubs.  It’s a great life for those who love the game and people who play it….I just didn’t want you to think he was saying this through the lens of Tiger, Phil, Rory, Ricky, Justin or Jordan.  He leads a real business at the top of a real industry — one that is under siege, just like the ones in which we work…