“Why don’t you ever see the headline, “Psychic Wins Lottery”?”
If you were considering whether to toss down a $20 bill at the county fair to have your fortune told, that’d be a good question to ask.
If you’re considering a vendor purchase — computers, cars, desks, software, consulting services, etc, there are “Why?” questions that will inform your decision — who to by from, at what price, on what terms, etc.
If you’re selling a product or service, asking “Why?” — why would they buy, why wouldn’t they buy, why did they offer that particular objection at this particular point of the process — those why questions feed our creativity — the answers, and potential answers, open up our possibility thinking, and lead us to better decisions.
Why not ask “Why?” more often. Difference makers do.
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