“Ideas are the currency of Difference Makers, and storytelling is the channel by which the payment is delivered.”
- Steve Heston, author o’ this here blog
As usual Seth Godin said it better than me, so here’s his take.
I almost always agree with Seth, yet I’m unsure whether he or I first arrived at this concept. Either way, a “just the facts” approach virtually never conveys the story. And the story worth telling is worth telling well.
Subscribers will receive this post on Tuesday, November 19th, at which time I’ll be under general anesthesia for the third time in 54 weeks. The Million Mile tune-up has been a b****, I tell ya!
With all these new parts, I expect next year’s golf season to be amazing. Actually, I probably don’t, but it will be nice to have a shot to play comparatively pain-free.
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