Relevance x Repetition

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“Involuntary, automatic recall is the product of relevance x repetition.”

     –  Roy H. Williams in last week’s Monday Morning Memo

Roy is rapidly closing in on Seth Godin at the top of the list of people that make me better every day.  The “Wizard of Ads” is ostensibly an advertising guy, but he’s also an author (Pendulum is worth the read), and an absolute go-to strategy guy for any business.

His principle here is so simple and cool!  Observe anyone who’s extraordinary at any task — and it’s likely that they practiced repeatedly based on the relevance of the skill.  The quarterback that only practices straight drop backs with no pressure will crumble under game conditions, no matter how pretty a ball he throws in practice.  A negotiator who only reads theory will fare poorly when matched up with one who’s role-played unexpected responses over and over again.  Fill in the blank with your own pertinent example here:  _____________________!

We can teach just about anyone to do just about anything.  With some limitations, of course.

If we want to teach people to do the right thing, at the right time, relevance matters, though.  Remember John Wooden‘s mantra:  “Practice doesn’t make perfect, perfect practice makes perfect.”

If we’re just cutting off both ends of the roast because our pan is too small — we’re not grasping the relevance part.  The cost of a larger pan pales in comparison to the cost of wasted meat, especially at today’s prices!

What are the examples in your day-to-day?  What are you teaching, enforcing, and measuring that isn’t relevant?  What if we dedicated that time to engraining relevant skills instead?  How much further, faster, would that move the needle?

 

 

 


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