Decide, Discuss, Measure

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“The best coaches are the ones that decide their team is going to be good by doing certain things, then coming up with a way to make sure the team knows it’s important.”

– Attributed to Lute Olson’s coaching staff at the University of Arizona

In basketball, it might be man-to-man defense or in tennis, baseline groundstrokes.  In football, it might be run blocking or in baseball always hitting the “cutoff man.”

In business, it might be customer service.  It might be expectation setting.  It could be prospecting, presenting, delivering — heck, it could be whatever the leader decides it will be.

And, unless it’s a constant topic of conversation and feedback, and unless it’s measured and reported on relentlessly, it simply won’t matter.

What are the things that we’ve decided will make our teams good?  How objective are they?  How often do we discuss them?  How do we report on them and how do we measure progress?

How will our team know these things are important?  And, unless they do, how will we know whether they’re working?

 


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