Too Much of A Good Thing

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“The hardest choices in life are the choices between two good things.  And we always take good things too far.”

–     Roy H. Williams (b. 1958), “The Wizard of Ads” in his book, “Pendulum

Williams’ book, co-authored with Michael R. Drew is a very good book.  The point today isn’t about Pendulum, though.

It’s about choices between two good things.

Perfect is the enemy of good enough, especially when we keep in mind that perfection is usually not attainable.

Delighting customers and increasing margin are both good things.  Too much of one ultimately affects the other in a negative way.

The way I see Roy’s perspective here:  In business, it doesn’t have to be choosing one good thing at the expense of the other.  We can always choose in a broader context.  We can choose now, and then consider changing conditions and perspectives until we want to / need to choose again.  That second part is how we keep from taking good things too far.


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