The Power of The Story

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“There’s nothing more powerful than a good story.”

–     Tyrion Lannister, one of the lead characters in the recently-ended HBO series, “Game of Thrones”

In Westeros, in life, business-in-general and certainly in professional selling there is nothing more powerful than a good story.  There’s also nothing more important.

Our story is all we have.

Funny thing about widgets, they’re all, in the end, widgets.  It’s our story that makes our widget less-widgety.  It’s our story that connects with the reason a buyer buys.  It’s our story that helps them attach our cure to their pain.

We’ve touched on this multiple times before, too.  If we have a story, we must commit to telling it skillfully and compellingly, with purpose and with intent to do good.  It might take a few days or a couple weeks to figure out what our story is.  It’s a career-long commitment to telling it flawlessly that turns the power to super-power.

 


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