Strategy — The Long View

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“Perception is strong and sight weak.  In strategy it is important to see distant things as if they were close and to take a distant view of close things.”

–     Sun Tzu (544 BC – 496 BC), Chinese general and brilliant military strategist, writer and philosopher

The first six words are some heady stuff, especially considering they were coined over 2000 years ago.  They still hold true, too.

Strategy is really about perspective.  The big picture.  The long view, to paraphrase General Tzu.

It’s not that we should overlook the close things, or the tactics, we simply need to see them in the context of what we’re trying to accomplish in the grander scheme.

What are your instincts and perceptions telling you?  Listen closely, keeping an eye out on the horizon to make sure our thoughts and actions in the here-and-now are in synch with our long-term strategy.


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