Great Storytelling: From and To The Heart

  • 2
  •  
  •  
  •  
  •  

“His speaking went to the heart because it came from the heart.  I have heard celebrated orators who could start thunders of applause without changing any man’s opinion.  Mr. Lincoln’s eloquence was of the higher type, which produced conviction in others because of the conviction of the speaker himself.”

          –     A “young reporter” quoted by Doris Kearns Goodwin in her book,  Leadership:  In Turbulent Times, describing Abraham Lincoln‘s persuasive abilities

For historical context, at the time this description was penned, Lincoln was arguing against the Kansas / Nebraska Act, which essentially expanded slavery from the traditional North – South or Before – After line drawn previously.

Yesterday we touched on the noun effect; great storytellers.

Today, we get to the verb; great storytelling.

We could probably drop the mic at “to the heart…from the heart,” yet there’s more to it.  If we’re in the business of selling something — and we all are — it doesn’t matter how good we are at telling stories and it doesn’t matter how good our stories are if they don’t move someone from point “A” to point “B,” or from believing or wanting something to believing or wanting something different.

The power of persuasion is important, but only if it creates conviction in others, and that begins with our own conviction to the point of the stories we tell.


  • 2
  •  
  •  
  •  
  •  

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.